Audience Acquisition

Working with our own and clients' existing databases, and supplementing where necessary with carefully chosen and targeted external lists, Versio develops and implements complete audience acquisition programmes.

We choose the most appropriate elements of the marketing mix according to the event goals, target audiences, timescales, and budget. We can select from direct mail, email, ad campaigns, co-marketing with sponsors, media partnerships; using toll free phone, fax and web response mechanisms, all topped up with multi-lingual telemarketing to reach more elusive priority targets.

And our in-house implementation lets us deliver these activities quickly and cost-effectively. We have considerable expertise in sourcing appropriate incentives to gently persuade audiences to register and part with a little information about themselves, ranging from a champagne cruise round the Cote D'Azur, a flying trip in a Stearman, a Formula 1 simulator car and the latest funky digital juke box!