Business Development

Whether you want to launch a new event, extend an existing event to new markets or new geographies, a Versio full market evaluation will determine all the significant business drivers - and the opportunities and pitfalls.

Detailed and quantifiable knowledge of target audiences, competitor activities, potential partners, market niches, revenue possibilities from delegates, exhibitors and sponsors, helps you concentrate on those opportunities which not only offer the best return on investment, but which provide the best strategic fit to your existing resources, and reputation.

We work with clients to deliver events in their entirety, as this enables more accurate measurement of the ROI, but we are happy to partner with your in-house staff to provide any missing elements from your resources.

It goes without saying (but we will anyway!) that Versio is the complete turnkey service, with strict budget control, critical path scheduling, and timely and complete management reporting, all supported by the latest technology.