ADI (Analog Devices)

The world leader in data conversion and signal conditioning technology, ADI is typical of the larger $multi-million firms with whom we work.

A US-based manufacturer of highly complex integrated circuits with a broad global customer base spanning the industrial, automotive, communications and consumer markets, ADI needs a European marketing partner it can trust.

And it trusts Versio – having depended on us to manage its advertising, direct and email marketing programmes throughout the EMEA region since 1999.

In fact, our team spearheaded ADI’s transition from ‘traditional’ print media to email and digital communications around seven years ago, and, in so doing, dramatically reduced their costs. And ramped up their results – to the extent that EMEA now consistently outperforms ADI’s other sales territories (including the US) in terms of leads, sales and growth.

Committed to fully localising (rather than simply translating) the company’s marketing and communications to reflect the preferences and practices of customers, partners and media in each target geography, we are one of only three UK based agencies with the required training and certification to run ADI’s preferred Eloqua marketing automation platform.

In turn, Eloqua equips us to develop highly targeted banner ads, emails, microsites and landing pages in multiple languages – and to run multivariate tests and analyses to inform and enhance future initiatives.

Over the last five years, we have also supported ADI’s presence at Electronica (the world’s largest electronic components, systems and applications trade fair) – producing booth graphics and collateral, outbound demand generation and post event follow-up initiatives to maximise awareness, footfall and engagement with new and existing customers, both technical and commercial.

And of course we continue to create any and all required print and digital collateral – to meet the needs of the company’s alliance partners, press contacts and personnel throughout Europe, the Middle East and Africa.

Acknowledging the contribution that the Versio team has made to ADI’s EMEA marketing success for over a decade and a half, the company’s Director of Marketing Communications Pascal Cerruti says,

“We have worked with Versio as an extended team for over 15 years and they still come up with very creative ideas to develop Analog Devices EMEA digital marketing campaigns, online advertising and event designs on a regular basis. They are very innovative when using marketing technologies and systems and come up with fresh solutions to boost our demand generation campaigns.”