The web may have broken down many geographical barriers. But a raft of cultural and communications challenges remain for SMEs targeting international growth… Reaching and engaging with international audiences demands an intimate understanding of their cultures and customs, laws and languages, practices and tastes. Browsing the local Rough Guide simply isn’t going to cut it. But how many would-be international marketers really take this truism to heart?
Shouting about innovation won’t get you sales. Rather, B2B marketers must define and demonstrate their ‘value proposition’: their new products’ true value to customers. The trick is to engage with those customers from the outset…
The recovery may be well under way. But business growth could yet be stalled for lack of key skills – in particular in the digital space… At first glance, UK PLC is on the up. Gross domestic product grew by 0.8 per cent in the last quarter (Source: ONS), taking the economy 0.2 percent above its pre-recession peak. And expectations are that the next quarter will see similar growth.
Why ‘doing it yourself’ can be worse than not doing it at all… Business leaders are, by their very nature, DIYers. That’s not to say they spend every spare moment prowling the office corridors, spanner in hand: even the most sanguine of entrepreneurs would draw the line at servicing the company boiler. (Well, hopefully.)
Ever feel like your business is driving you, rather than the other way around? If so, you may be suffering from a Goal Alignment Problem – aka GAP…
How the world’s leading auction site is transforming terabytes of raw data into valuable business insight: helping it better understand its customers, improve satisfaction levels, and maximise sellers’ profitable revenues… Retailers don’t come much bigger than the ‘world’s online marketplace’ – eBay; home to over 100 million buyers and sellers.
Social media misconceptions: These days, most firms acknowledge the need to incorporate some form of social media into their marketing – not least because, well, “everyone’s doing it”. And no wonder. Facebook alone provides an online home to 1.19bn active users (Source: Econsultancy, Dec 2013).
The world leader in data conversion and signal conditioning technology, ADI is typical of the larger $multi-million firms with whom we work. A US-based manufacturer of highly complex integrated circuits with a broad global customer base spanning the industrial, automotive, communications and consumer markets, ADI needs a European marketing partner it can trust.
With over four decades’ high value manufacturing experience under their belts, at board level in leading multinationals, FMG co-directors David Schofield and Adrian Williams felt the time was right to go it alone: to leverage their unique expertise to help ambitious, forward-looking enterprises to identify and exploit emerging opportunities in the advanced materials space.
Having achieved the necessary patents for a pioneering optical processing technology, and recognising the need for additional funding to develop a working prototype, Cambridge University spinout Optalysys turned to Versio. Our brief: to help Optalysys to identify and exploit ‘real world’ commercial opportunities to translate its groundbreaking innovation… into profitable revenue.