Ever feel like your business is driving you, rather than the other way around? If so, you may be suffering from a Goal Alignment Problem – aka GAP…

Social media misconceptions: These days, most firms acknowledge the need to incorporate some form of social media into their marketing – not least because, well, “everyone’s doing it”. And no wonder. Facebook alone provides an online home to 2.6bn active users (Source: Statista,2020).