The web may have broken down many geographical barriers. But a raft of cultural and communications challenges remain for SMEs targeting international growth… Reaching and engaging with international audiences demands an intimate understanding of their cultures and customs, laws and languages, practices and tastes. Browsing the local Rough Guide simply isn’t going to cut it. But how many would-be international marketers really take this truism to heart?
VERSIO VITA LIMITED (11821196). Registered address: Unit 15, E-Space North, 181 Wisbech Road, Littleport, Ely, England, CB6 1RA