Marketing: Make or buy? Why ‘doing it yourself’ can be worse than not doing it at all…

Marketing: Make or buy? Why ‘doing it yourself’ can be worse than not doing it at all…

  Business leaders are, by their very nature, DIYers… That’s not to say they spend every spare moment prowling the office corridors, spanner in hand: even the most sanguine of entrepreneurs would draw the line at servicing the company boiler.