With over four decades’ high value manufacturing experience under their belts, at board level in leading multinationals, FMG co-directors David Schofield and Adrian Williams felt the time was right to go it alone: to leverage their unique expertise to help ambitious, forward-looking enterprises to identify and exploit emerging opportunities in the advanced materials space.
But where to begin?
The partners’ brief to Versio was necessarily broad. First step was to develop a name that would position the firm in its sector, but not restrict its growth or areas of operation. Future Materials clearly stated where the interest and expertise lay, and Group added the option for offering a wide range and scope of capabilities.
Once the brand was agreed upon, and competitive analysis completed, Versio commenced with developing an authoritative corporate voice and style, messaging and web site. And to create launch communications campaign targeting tech-led SMEs, larger corporations and relevant media in Europe, the US and Asia.
Recognising the need for localised collateral to support the pitching and tendering processes, we also created a series of industry-specific slideshows, information packs and brochureware.
And, having researched suitable trade shows, conferences and exhibitions, we worked with a French events partner and a specialist PR firm to develop an eye-catching booth, collateral and a data-led demand generation programme to promote the company’s presence at the JEC Europe composites show in Paris.
Over time, as with so many of our clients, our total immersion into FMG’s distinctive culture, approach, operations and markets has enabled us to further transcend our initial brief, acting as the company’s outsourced ‘corporate communications’ department to elevate its content strategy: creating a series of research studies, white papers and thought leadership pieces to position FMG as the leading authority on corporate development, finance and growth in the wider advanced materials space.
The results? Well, they pretty much speak for themselves.
In a little under three years, FMG has grown from a standing start to a £multi-million turnover.
Managing director David says,
“Versio really ‘got’ the FMG business model from Day One, and their proactive approach means we can concentrate on what we do best – secure in the knowledge that our marketing and corporate communications is helping to position and grow the firm.”
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